Rise and Design: Designing for the Consumer

Friday 18th October: 09:00 – 12:00

PROTO | Hawks Road | Gateshead | NE8 3DF

We’re all consumers, so we know how choosy, fickle and downright annoying they can be. Which makes designing products that will appeal to people just like us quite a challenge.

Particularly now that there is so much choice, so many different sales channels, and an ever increasing amount of shared views and opinions

So we’ve brought together some companies who struggle, and succeed with these issues every day, and who have to get right inside the heads of the people they’re selling to.

Speakers include -

Liam Donnelly, Josh Martland and James Standaloft - BLACK+DECKER

Black & Decker are one of the worlds most recognised brands, and it's safe to assume that we've all used one of their products at some time. And of course many of these products are designed here in the North East. We're delighted that three of their designers will be showing us what goes on behind the scenes in Spennymoor, and giving us some insights into how they design products for the consumer of the future.

Steve Erdal - WordNerds

WordNerds, based here in PROTO use AI and advanced linguistics to listen in on social media, tweets and online reviews, to help organisations find out what their consumers really think. Whether that's checking for issues on a train journey, generating leads based on what people actually want, or managing your companies brand reputation, WordNerds is a groundbreaking platform created right here in Gateshead. Steve will describe their journey so far.

Aidan Connor, Tommee Tippee 

Another great brand that's designed here in the North East is Tommee Tippee, who's products are used by parents and children around the world. It's particularly important that they understand the ever-changing needs of their customers, and Aidan, who's Global Digital Platform Manager, will share his thoughts on the importance of content in securing buy-in from millienial mums (and dads).


Supply Chain North East sees four key partners joining forces to work with over 800 businesses between 2018-2021 supporting businesses to identify opportunities in new and existing markets. An integral part of the North East Growth Hub, Supply Chain North East is delivered across the region by RTC North, Generator, North East Automotive Alliance (NEAA) and North East Process Industry Cluster (NEPIC). Supply Chain North East is receiving up to £3,148,514 of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.