Monday, 19 June 2017 - 13:30 to 16:30
Trend Bible Workshop: Fueling the Innovation Pipeline - Using Future Trends to Pave the Way for Ideation
Join the Trend Bible team for a unique opportunity to help you introduce future forecasting to your business.
In this presentation and workshop, Trend Bible will share their unique methodologies for uncovering trends and their strategies for helping businesses identify what the biggest opportunities are and how to capitalise on them - staying ahead of the curve and their competitors.
• How best to use trend insight to inspire innovation
• How to evidence trends and assess the value they add
• Understand how influence spreads amongst different consumer groups
• Differentiate between fads and trends
• Plan for the long term and maximise long-range trends
• How the world’s best brands use trends for best effect
About the trainers:
Trying to shape a picture of what the future will look like is essential to stay ahead of the game. Trend Bible help brands envision this picture, evidencing what the future concerns of consumers will be and helping their clients develop product ranges and marketing messages that reflect these needs.
Trend Bible think trends work best when they are applied and tailored to your brand and your customer. When the team forecast future trends for global brands, they use a unique set of methodologies to understand which consumer groups and geographical regions will be first to adopt a trend.