Thursday 19 September - 08:30 to 13:00 

VIDA 4.0: The story behind the product

VIDA 4.0 is the latest innovation from Martel Instruments. Come along to VIDA 4.0: The story behind the product to get exclusive insight to how the product was created from scratch, the minds behind VIDA 4.0 and its launch. You're also invited on a tour around Martel's factory and Innovation Room. Please stick around for lunch, where you will be able to meet our speakers, other delegates and Martel employees.



8.30 Breakfast and registration

9.00 Welcome
Keith Walker, Martel Instruments

9.15 From Concept to Product
Dan Martin, Octo Design
"How we created the 150 concepts that led us to VIDA 4.0"

9.55 The Technology Inside
"How Internet of Things is changing the world"

10.35 Break

10.50 Launching a Great New Product
Explain Market Research

11.20 And Here It Is…
Martel Instruments
Product Demo

11.45 How It’s Made
Tour of the factory, and the Innovation Room

12.30 Lunch