Design Network North Members- Onyx Health Takes on Consumer Launch and Design Brief
Since being appointed at the start of the year, Onyx Health has developed and implemented a brand and market entry strategy for Suu BalmTM in the UK, which launched in 600 Lloyds Pharmacy in September 2017.
“Our remit has gone beyond basic branding, we have been involved in all aspects of launching a new consumer product in the UK”, says Onyx Health Associate Director, Trevor Pill. “This has involved identifying retailers, negotiating a premium position within Lloyds Pharmacy’s, and developing all point of sale materials to encourage trial and purchase.”
“From a design perspective, we have delivered great looking display trays under tight deadlines that fits the brand terrifically. Feedback from Lloyds Pharmacy staff, has so far been extremely positive. Our next priority is to increase engagement with consumers, creatively through social media and bloggers,” Trevor comments.
Dr John O’Shea, co-founder of Good Pharma Dermatology, says, “Onyx Health came highly recommended to us. For us, they have the right values, project management, communications, design and key account management experience to help introduce Suu BalmTM to UK consumers. They have been vital in introducing Suu BalmTM to high-street retailers.”
Onyx Health works with a broad range of healthcare clients, including life sciences, pharmaceutical, medical device, diagnostic and consumer health companies wanting to enter global and UK markets.
Onyx Health is a valued members of Design Network North. Design Network North is part of RTC’s new programme called ‘Designing Better Business’ – launched in 2016 - which will provide support for north east businesses looking to continue to innovate and design better world leading products.
RTC was founded in 1989 with the sole purpose of helping businesses innovate and create new higher value products. Today, the business operates out of offices in Sunderland, Gateshead, Leeds and Daresbury and specialises in helping companies develop new products, embed new skills through training and access funding for innovation.
‘Designing Better Business’ is part funded by European Regional Development Fund, as part of the European Structural and Investment Funds Growth Programme 2014-2020.