RM Manufacturing completes re-brand and launches their new website
RM Manufacturing, a Newcastle based manufacturing and engineering business which is part of Royal Mail with commercial clients across the UK, is unveiling a new brand identity with the launch of its website this month. Working with South Tyneside based marketing and design agency Urban River, the company formerly known as Serious Engineering, is set to embark on a new chapter, with its sights firmly set on growth.
Lee Farms, Business Development Manager for RM Manufacturing, has project managed the rebrand and web launch. Speaking from the company’s Head Office in Longbenton, Farms explained:
‘With the company focused on developing and growing the business, within both new and existing markets, we felt now was the right time to change and move forward.
‘This marks an exciting era in our rich history, one where we are intent on focusing on growth, while still being 100% committed to our core values of continuous improvement and exceptional quality as standard.
‘The aim behind the new brand and website is to provide us with a fresh look and feel, which will better promote these core values while helping us to engage with new markets and audiences.
‘We are delighted with both the rebrand and our new website. Both are modern, vibrant, and will highlight the full extent of our fabrication and engineering capabilities to the world.’
A further goal behind the name change is to simplify the firm’s brand identity to both staff and customers while solidifying RM Manufacturing’s position within the Royal Mail Group of businesses.
‘Our new name of RM Manufacturing provides us with a unified brand identity. One, which staff, as well as new and existing customers, can instantly recognise and easily identify with.
‘We are very excited about becoming RM Manufacturing. We hope everyone will love the new brand and website as much as we do.’
‘We chose to work with Urban River following a competitive process which saw them develop a real understanding from the start together with a clear approach to the overall project. I’d like to thank the team at Urban River Creative for the new branding, website and complete range of supporting marketing materials.