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Wonderstuff appoints Michael Hynes as part of its expansion plans

Wonderstuff has welcomed a new member to their team of branding and design consultants as part of their development plans for 2017. 

Michael Hynes’ client servicing experience spans 30 years working in design, branding and advertising agencies in London, Scotland, Yorkshire as well as his native North East.

He has worked in B2C, B2B, leisure & tourism and public sector with clients such as Public Health England (Stoptober), Vodafone, Bang & Olufsen, Nike, P&G and the University of Sunderland.

He said, “Wonderstuff specialise in a brand-centric approach for clients and I’m delighted to be taking up this role at such a time of growth and opportunity for the consultancy and look forward to the challenges ahead.”

Founder Paul Alderson added: “We are delighted to add Michael to our team here in Gosforth - his considerable experience will help support and develop our consultative approach, building lasting relationships that understand and articulate people’s interactions with a brand, both inside and outside of the brand’s organisations.”

Wonderstuff have worked with and are working with clients across various sectors, including B2C, B2B, and FMCG.


Wonderstuff is a valued member of Design Network North. Design Network North is part of RTC’s new programme called ‘Designing Better Business’ – launched in 2016 - which will provide support for north east businesses looking to continue to innovate and design better world leading products.
RTC was founded in 1989 with the sole purpose of helping businesses innovate and create new higher value products. Today, the business operates out of offices in Sunderland, Gateshead, Leeds and Daresbury and specialises in helping companies develop new products, embed new skills through training and access funding for innovation.
Designing Better Business’ is part funded by European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020