Many people think ‘branding’ means a logo. However branding involves far more than this.
These presentations aim to discuss the importance of branding in product and service design and give examples of how this can be achieved successfully.
Bringing New Products to Market
Bringing any new product to market can take different approaches which will depend on the product and market/s you are looking to enter. But you shouldn’t be put off with the fact it can take months or years to enter never mind to break or saturate the market.
These presentations aim to demonstrate best practice through different companies’ experiences of how they go through this process, including the good, the bad and what lessons they have learnt.
Choosing the Right Products
Just how do you go about picking your next product to develop?
Design Network North’s latest ‘Rise & Design’ meeting aims to answer this question by highlighting different approaches and strategies to determine how to pick your next product to develop.
Collaborative Design
Communication through Good Design
Communicating effectively is key to any business’ success, particularly if you only have a few seconds to engage your audience. A careful plan, good design and a well structured message can enable you to stand out from your competitors, influence your target market and receive the right but positive response.
Design Network North’s latest ‘Rise & Design’ meeting aims to provide an insight how effective communication through good design can help support and grow your business
Creativity in Engineering Design
Creativity and Innovation
Creativity and Innovation are key aspects of designing new products and services. This Rise and Design shares some of the methods used by leading designers in the region, to generate new ideas and develop them into great products.
Customer Focussed Design
For every business it is vital to have a thorough understanding of your customers’ activities and working practices if you are to design products and services that will meet their needs better than your competitors.
These presentations from aim to share first-hand knowledge and experience from successful businesses.
The Design Process
The keynote speaker is Dr Derek Ford from the Institute for Manufacturing at Cambridge who was involved in the development of Design Network North’s range of 'Design Performance' workshops. Derek brings a wide range of experiences of how new products are developed in small and medium sized enterprises
This presentation will outline how small businesses can deploy a process to improve the effectiveness and efficiency of their new product development process.
Design Tools
These presentations share a number of design tools and methods used within regional design practices and research departments
Fashion and Retail
The fashion and retail industries are amongst the biggest industries in the UK and there is never a dull day in the office with its fast paced environment and constantly evolving trends, as consumers seek out the next ‘must have’ item.
These presentations aim to provide an insight into these exciting sectors by providing practical and useful advice that can be applied to your organisation.
Integrated Design
Once you have decided which new product to develop and have consulted your customers and come up with a winning concept – how do you then get it to market?
These presentations aim to explore some key approaches and techniques involved in this process.
Lessons from Automotive
You may or may not be involved in the automotive industry but that doesn’t mean this event isn’t for you! This is an opportunity not to be missed by learning from one of the world’s largest car manufacturers, Nissan.
These presentations aim to provide an insight into the lessons learnt within this exciting sector by providing practical and useful advice that can be applied to other areas.
Materials for Design
Design Network North’s latest ‘Rise & Design’ meeting aims to provide an insight into materials for product design, helping you to get the right material for your product.
New Technology for Design
The combination of a technologist's practical and technological skills with a designers’ creative and strategic thinking helps in defining applications and routes to market and in developing useful, appropriate and effective products and services.
These presentations aim to show how the latest technologies may be able to help you with your current projects, process and thinking.
Procurement
There are a huge number of opportunities open to North East businesses generated by the London 2012 Olympics and other large infrastructure projects. Discover how local companies can bid for these contracts at this latest Rise & Design meeting, in partnership with Compete North East.
Sustainable Design
The intention of sustainable design is to "eliminate negative environmental impact completely through skilful, sensitive design.”
This Rise & Design aimed to help you rethink the way in which you design through practical advice and examples, and was part of Newcastle University Business School’s Sustainability Week
Vision, Strategy and Growth
Setting realistic and achievable goals may seem a sensible approach, but are you just setting yourself up for mediocrity?
David Hyner, of Stretch Developments believes that real success comes through setting MASSIVE goals.
This audio presentation will explain why and how.
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Workplace Design
You can’t force creativity, so creating an environment to inspire you and your colleagues on a daily basis is something that shouldn’t be under estimated nor should it break the bank.
These presentations aim to leave you with simple and practical tips on how you can make your workspace more creative quickly and easily.