Watch the recording of the event HERE
We all know that a brand is much more than a logo. It's what's in the hearts and minds of your customers, but has to start with you.
If you want your customer to believe in your brand and what it stands for, then you need to believe in it too, and to be confident that it truly reflects you as a business - your vision, your personality, your values and your strengths. And that takes a bit of thought.
So as well as hearing from some brand experts, we hosted an interactive workshop, where you can cast a fresh eye over your brand, consider what you really stand for as a business, and look at whether your current brand is a true reflection of that.
Speakers included
Dan Newton, Invincible Brands
Dan has been product manager for brands such as Clarks, New Balance, Regatta, adidas and Mitre Sports, and with a CV like that you can be sure he knows a thing or two about managing a brand. Dan shared some of his experiences with us and showed us how to make our brands invincible.
Polly Westergaard, RTC North
Polly is the Creative Lead at RTC North, and also designs her own range of clothing and homewares. She guided us through our own brand review, helping us uncover the values and beliefs we hold dear, and which hopefully inform our own brand identity.
