Rise and Design: Managing your Brand Identity.
Recording from Friday 8th April, 8.30 - 12.30
Watch the recording of the event HERE
We all know that a brand is much more than a logo. It's what's in the hearts and minds of your customers, but has to start with you.
If you want your customer to believe in your brand and what it stands for, then you need to believe in it too, and to be confident that it truly reflects you as a business - your vision, your personality, your values and your strengths. And that takes a bit of thought.
So as well as hearing from some brand experts, we hosted an interactive workshop, where you can cast a fresh eye over your brand, consider what you really stand for as a business, and look at whether your current brand is a true reflection of that.
Dan Newton, Invincible Brands
Dan has been product manager for brands such as Clarks, New Balance, Regatta, adidas and Mitre Sports, and with a CV like that you can be sure he knows a thing or two about managing a brand. Dan shared some of his experiences with us and showed us how to make our brands invincible.
Polly Westergaard, RTC North
Polly is the Creative Lead at RTC North, and also designs her own range of clothing and homewares. She guided us through our own brand review, helping us uncover the values and beliefs we hold dear, and which hopefully inform our own brand identity.
Supply Chain North East sees four key partners joining forces to work with over 800 businesses between 2018-2021 supporting businesses to identify opportunities in new and existing markets. An integral part of the North East Growth Hub, Supply Chain North East is delivered across the region by RTC North, Generator, North East Automotive Alliance (NEAA) and North East Process Industry Cluster (NEPIC). Supply Chain North East is receiving up to £3,148,514 of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.