Rise and Design: New Approaches to Branding
Friday 14th January: 10:00 – 12:30
Watch the Recording of the Livestream HERE
We all have a brand, which as we all know is much, much more than a logo. But how do we know what our brand really is? Or what we want it be?
Well this is the place to hear from some leading brand practitioners about their approaches to helping clients discover their true brand values, and how to share them with their customers and the wider world.
We heard from -
Mat Lazenby, Lazenby Brown
With over 25 years experience as a designer, Mat was beginning to wonder whether the design process was broken. All too often there's no proper brief, too many cooks, opinions driven by personal taste, no time or budget for strategy and sadly, no crystal balls.
So he developed his own brand process that draws on the 60 personality types pioneered by the psychoanalyst Carl Jung. Think of them as characters in every film you've ever seen; from Maverick to Samaritan, agree these with your client and you have established the 'feel' of their brand on day one, everything flows from there; brand landscape, content strategy, tone of voice - everything. Mat did tell us more
Paul Alderson, Wonderstuff
Newcastle based Wonderstuff have created wonderful brands for everything from gin to food supplements, from craft beer to financial services. But all of these great brands start with understanding what's at the heart of the company, and finding a way to share that with those that need to hear it.
Paul talked us though their brand process, and share some of the amazing results
And as usual there were lots of opportunities for networking with some amazing people. And if you come along to the next event, you can enjoy them too.
Supply Chain North East sees four key partners joining forces to work with over 800 businesses between 2018-2021 supporting businesses to identify opportunities in new and existing markets. An integral part of the North East Growth Hub, Supply Chain North East is delivered across the region by RTC North, Generator, North East Automotive Alliance (NEAA) and North East Process Industry Cluster (NEPIC). Supply Chain North East is receiving up to £3,148,514 of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.