We all have customers, and we'd like to think we know what they want.

But are we offering them 'Four Candles', when actually they want 'Fork Handles' ?

So we weree delighted to hear from companies that have placed understanding customer needs as a top priority, and have seen the impact on their business.

And on the lives of their customers, quite possibly including you.

Speakers include -

Nick Goodwill, Mamas and Papas.

Mamas and Papas was founded on the principle of keeping customers happy. The first customer being the daughter of Luisa and David Scacchetti who, being Italian wanted a stylish and well designed pushchair for her.

Over forty years later they are one of the UKs leading nursery brands, creating beautifully designed prams and pushchairs, clothing and nursery furniture, as well as coming up with innovative ways to connect better with their customers.

Nick, who's part of the design team in Huddersfield talked us through their customer led approach to creating new products, and share some of what goes on behind the scenes.

Kimberley Bottomley, ASDA

From its birth near Leeds in the 1960s, Asda has long been one of the top three supermarket chains in the UK, and has pioneered things we now take for granted such as supermarket clothing ranges, in store cafes and pharmacies, and the out of town hypermarket.

As UX Research Manager for Asda, Kimberley knows what makes customers tick, and how to make sure they get what they really want. Even if they don't really know it yet.

She shared some of her experiences and insights from her career at Asda, as well as in Financial Services, the Travel Industry and as part of a Smart Home Tech start-up.

View the Livestream HERE

Rise and Design lasts for approximately three hours, and includes networking before and after speakers. There is a chance to pitch at the end of the speakers' presentations. We encourage all delegates to stay after presentations for networking - it is one of the most valuable parts of Rise and Design.