DNN members Always Wear Red collaborate with British monarchy embroiderers and narrow their offer to experimental, rare and classic knitwear

Always Wear Red (AWR) clothing and accessories are narrowing their actual offering down to experimental, rare and classic knitwear only. The core purpose of the brand and its founder Mike Owen is to make their customers feel so confident that they do what they were born to do.

As part of their move, AWR are collaborating with two embroiders. One is Hand and Lock in London, who have been trading since 1767 and are considered by many to be the best embroiderers in the world. They are working for the British monarchy, Mick Jagger, Kate Moss and who also embellished the dress that Marilyn Monroe wore in Gentlemen Prefer Blondes.

The other new partner of AWR is Melanie Kyles, based in the North East and trained with Hand and Lock. AWR and Melanie have recently started to produce teeshirts in Scotland from 100% Merino tool. which will be launched in March. 


AWR is a valued member of Design Network North. Design Network North is part of RTC’s new programme called ‘Designing Better Business’ – launched in 2016 - which will provide support for north east businesses looking to continue to innovate and design better world leading products.
RTC was founded in 1989 with the sole purpose of helping businesses innovate and create new higher value products. Today, the business operates out of offices in Sunderland, Gateshead, Leeds and Daresbury and specialises in helping companies develop new products, embed new skills through training and access funding for innovation.
Designing Better Business’ is part funded by European Regional Development Fund, as part of the European Structural and Investment Funds Growth Programme 2014-2020.