Layers Studio design new bottle for award-winning distillery

Newcastle-based Digital Branding Studio and DNN member, Layers, have created a new look for award-winning independent craft distillery, Poetic License.

Officially launching at the Boutique Bar Show in London on 20 September, the designs will cover the full range of handcrafted spirits from Old Tom Gin to Graceful Vodka and the latest one-off seasonal range, The Rarities.

The stunning design, which features the original copy of Layers Co-founder Andrew Donaghy, is the result of four month’s work that has strengthened the relationship between the management at Poetic License and the creative team at Layers, who are also behind the new branding for Sonnet 43 beers.

Aside from the aesthetic improvement, one of the greatest benefits of the new bottle for the Sunderland distillery will be the time-saving practicalities of no longer having to hand-wrap every individual bottle.

Due to the continuing growth in sales and reputation of Poetic License, the new, sleeker look is now sprayed and printed directly onto the bottles to allow the distillery to focus on what it does best and cater for the ever-increasing demand for its spirits.

Co-founder and Designer at Layers Studio, James Hanson, said: “We focused on the hand-crafted beliefs of the distillery and looked to balance this with the brand’s poetic core. The hand-written execution adds the creative and free-flowing personality while still maintaining a classic look.

"We deliberately wanted to evoke a calligraphic chalkboard as it enabled us to reflect the artisanal approach of Poetic License, while making it a more scalable solution for the distillery as it expands and increases its output internationally.”

The staff at Layers Studio
The team at Layers Studio

Layers Studio began life in January 2016 as a three-strong team made up of a senior copywriter, designer and lead full-stack developer and has been quietly growing its reputation since.

The Digital Branding Studio recently gave a talk in front of the 130-strong crowd at the Northern Design Centre about how micro-breweries can hold onto their individuality in a highly populated landscape.

Poetic License, which has recently partnered with The Botanist, is now stocked across the UK in high-end department stores like Fenwick as well as five-star bars in Glasgow, Manchester, Liverpool and London. It can also be found on the 31st floor of The Shard’s exclusive Aqua Shard.

Layers Studio is currently in the final stages of completing its biggest project to date, a leading web-based app to help transform the utility and construction industry, before preparing for 2017 and more great work.

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Design Network North is part of RTC’s new programme called ‘Designing Better Business’ – launched in 2016 - which will provide support for north east businesses looking to continue to innovate and design better world leading products.
RTC was founded in 1989 with the sole purpose of helping businesses innovate and create new higher value products. Today, the business operates out of offices in Sunderland, Gateshead, Leeds and Daresbury and specialises in helping companies develop new products, embed new skills through training and access funding for innovation.
Designing Better Business’ is part funded by European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020