Design Network North Members- Onyx Health Takes on Consumer Launch and Design Brief

Singapore based Good Pharma Dermatology has appointed marketing communications agency, Onyx Health to manage the UK launch of their fast growing consumer itch-relief product, Suu Balm^TM.

Since being appointed at the start of the year, Onyx Health has developed and implemented a brand and market entry strategy for Suu Balm^TM in the UK, which launched in 600 Lloyds Pharmacy in September 2017.

“Our remit has gone beyond basic branding, we have been involved in all aspects of launching a new consumer product in the UK”, says Onyx Health Associate Director, Trevor Pill. “This has involved identifying retailers, negotiating a premium position within Lloyds Pharmacy’s, and developing all point of sale materials to encourage trial and purchase.” 

“From a design perspective, we have delivered great looking display trays under tight deadlines that fits the brand terrifically. Feedback from Lloyds Pharmacy staff, has so far been extremely positive. Our next priority is to increase engagement with consumers, creatively through social media and bloggers,” Trevor comments.

Dr John O’Shea, co-founder of Good Pharma Dermatology, says, “Onyx Health came highly recommended to us. For us, they have the right values, project management, communications, design and key account management experience to help introduce Suu Balm^TM to UK consumers. They have been vital in introducing Suu Balm^TM to high-street retailers.”

Onyx Health works with a broad range of healthcare clients, including life sciences, pharmaceutical, medical device, diagnostic and consumer health companies wanting to enter global and UK markets.

For more information on Onyx Health’s design and marketing communications services, contact us on 0191 640 3638, email enquiries@onyxhealth.com or visit www.onyxhealth.com.