DNN members- Sail Creative Join Design Business Association

Sail are committed to excellence and ethical practice. To support this, we have just been granted membership to the Design Business Association (DBA).

With only 450 members nationwide of which 48% are London based, Sail Creative join a select group of Northern agencies, meeting the standards required. The DBA is the trade organisation for the UK design industry, focused on promoting professional excellence and building productive partnerships between commerce and the design industry. The association champions effective design, communicating its value and the impact it can have on business performance.

Mandy Barker, Founder and Director said, “Sail understands how to harness the urge to communicate in an eye catching and engaging way with the need to deliver cost effective results to the highest standards. Our ethos is acting honourably, responsibly, politely and positively. With DBA membership we aim to bring these values and skills to a wider audience.”

Sail deliver consultancy and branding for those with passion and purpose. From their offices, overlooking the Quayside, Sail serve a diverse range of sectors including: arts and culture; heritage; non-profits; higher and further education; software and hospitality.

Adam Fennelow, Head of Services of the DBA, comments “we are thrilled to welcome Sail Creative to the DBA. There are many design businesses working in the UK and producing fantastic work. A particular focus for the DBA is to attract those creative businesses that work to a set of business values that benefit them and their clients. We look forward to supporting Sail Creative on their journey. ”

DBA Code of Conduct
Established in 1986, the Design Business Association exists to: Promote professional excellence and to build productive partnerships between commerce and the design industry. The end goal is to champion effective design that improves the quality of people’s lives.

As such, Sail have a commitment to the highest standards of business behaviour and performance as described in the DBA’s code of conduct:

• Best practice to achieve effective design solutions to better our clients’ business

• Competence in providing measurable value for our clients’ investments

• Commercially insured including professional indemnity

• Accurate and clear financial reporting

• Commitment to salaries and charge-out rates in line with UK benchmarks

• Continuing professional development of staff

• Confidentiality and professionalism

For further information on the Design Business Association please visit www.dba.org.uk or telephone Adam Fennelow on 020 7251 9229

For further information please contact Mandy Barker, Sail Creative, mandy@sailcreative.co.uk

For further information on Sail visit their website: www.sailcreative.co.uk