A strategic re-branding of a practice expanding its services for private clients.

Design Network North Members Wonderstuff show us one of their latest re-brand projects...
After 20 years as an NHS dental practice, ‘Queensway Dental Practice’ recognised the need to re-brand in order to communicate the changing nature of their offer to clients, having expanded both their services and number of practices.
The Queensway name was retained to leverage the equity in the existing brand; with a new brand identity and definition to reflect a re-positioned organisation.
A strong brand identity to reflect Queensway’s position and vision as it continues its expansion of private services into new markets.


Wonderstuff is a valued members of Design Network North. Design Network North is part of RTC’s new programme called ‘Designing Better Business’ – launched in 2016 - which will provide support for north east businesses looking to continue to innovate and design better world leading products.
RTC was founded in 1989 with the sole purpose of helping businesses innovate and create new higher value products. Today, the business operates out of offices in Sunderland, Gateshead, Leeds and Daresbury and specialises in helping companies develop new products, embed new skills through training and access funding for innovation.
Designing Better Business’ is part funded by European Regional Development Fund, as part of the European Structural and Investment Funds Growth Programme 2014-2020.

Wonderstuff brand project
Wonderstuff brand project